1. Live the Golden Rule.
2. Be loyal to family, friends & country.
3. Help and protect those in need.
4. Respect each other's individuality.
5. Do your job with integrity.
6. Work hard with enthusiasm.
7. Tell the truth - Always.
8. Your word is your bond.
9. Look at life straight up.
10. Ride for the Brand.

© 2004 Kevin D. McNiven, Kevin M. Martin